Marketing Concepts Essay Example | Topics and Well Written Essays - 2000 words

Marketing Concepts - Essay Example In the UK, 28% of consumers own a smartphone and by 2015 iPhones will make up 11% of all total devices used in the UK.† (Mintel, 2010) The trend in sales has proved that customers are now looking at mobile phone as a device beyond a small instrument that helps to make phone calls. In fact, making calls have become just small of the many functions of mobile phones. Mobile phones are now a total communication and mobility solution. This trend in the industry was driven by the smart phone of iPhone, Nokia, Samsung, Blackberry and other players. This report will discuss the macro and micro environmental changes in the industry and its impacts on the marketing activities of smart phone companies. The report will be discussed with particular reference to Apple iPhone and RIM Blackberry. Mobile phone industry is one of the fastest growing and fastest changing industries in the world. The products become outdated very quickly than in any other domain. Innovation in products, services a nd marketing activities are most common in the industry. Smart phones are the power houses of mobile phone market. Globally, â€Å"Feature phones still represent the majority of mobile phone shipments, even though they are under increasing pressure from smartphones.† (Wauters, 2011) IPhone and Blackberry are among the leading smart phone makers of the world though Blackberry’s market share is slowly being taken over by Samsung. This report will deal primarily with the environmental factors affecting the smart phone industry. The report will also deal with the importance of market segmentation, targeting and positioning in the industry. The later part of the report will discuss the importance of adopting a right marketing mix for the smart phone industry. Environmental Factors and their Impact The major macro environmental factors that affect marketing in the mobile phone market are technology, economic factors, education and employment levels and social factors. (Zain Books, 2011) Technology is the primary factor that drives the handset industry. Recent developments in the market have shown that Apple has come up with the software called ‘siri’ which is expected to take the market by storm. Such developments will force Blackberry to introduce similar technology or any other differentiating factor on its further models and marketing. Economic condition is the next major factor that impacts the marketing. A slowing economy will usually dent the demand for handsets in the market. A slow economy is usually followed by low disposable income in the hands of the consumers. Therefore, the companies will mostly reduce their marketing spending in order to reduce cost and improve margin. Education and employment levels determine whether the consumers will have enough knowledge and disposable income to purchase mobile phones. Companies like Apple and Blackberry will have to decide on the pricing and product features based on the educational and employment level of the customers. The next macro environmental factor that has an impact on the marketing decisions of handset companies are social factors. The social set up and reference groups create a huge impact on the purchasing decisions of consumers. (Tutor2u, 2011) Therefore, the marketing activities of a company in one region are entirely different from that of the other region. For instance, the theme of iPhone advertisement in United States will be different from what it is in India. The main reason is the difference between social

Humans and the Environment Essay Example | Topics and Well Written Essays - 750 words

Humans and the Environment - Essay Example The irony of it all is that even the human beings themselves are threatened by their own actions. In agriculture for instance, human beings have embraced technological developments in farming some of which have devastating effects on the soil. Developments such as the use of modern engineered pesticides have proved efficient in dealing with pests but the resultant effect on the survival of the other organisms in the soil is rarely taken into consideration. The pesticides end up killing the worms in the soil which play a very crucial role in ensuring that the soil is well aerated. This development in modes of farming has a short-lived benefit on the farming practice since it may result in improved farming of a given crop species in a given season but in the long run results in the depletion of soil quality (Berry, 2002). There has also been an improvement in farming by producing genetically engineered crops which flourish well during cultivation but most of them cannot produce viable seeds for replanting. This therefore means that the crop generation is limited to one since it can only be planted once. The genetically engineered crops have been recommended as one of the most efficient ways of attaining food sufficiency in countries faced with the food shortage as a result of small farming lands available or due to unfavorable climatic conditions in the countries affected. It has been claimed that the genetically engineered crops are responsible fro the many cancers reported in most people nowadays. In some countries where genetically modified products have been allowed on large scale such as in South Africa there was a substantial increase of cancer cases reported a few years afterwards. The human beings’ activities in the energy sector are one of the major causes of pollution in the world. In the 19th century the use of horses and oxen to produce power was common. The horses would then be fed and would then be ready to be used another day. This represent ed a basic description of renewable energy. It is from this that the term ‘horsepower’ was coined. Human beings have through time developed machines that no longer require the power of the horse to run but instead they rely on the petroleum related fuels which are fossil fuels. Petroleum results after a process that takes millions of years. The rate of use is therefore higher than the rate of regeneration which renders petroleum as one of the sources of non-renewable energy. In addition the exploration of petroleum results into fields of land that is not suitable for agricultural activities. This is contrary to the use of horses as sources of energy since horses produce cow dung that can be used as manure for cultivating agricultural crops in the farms. In addition horses used to graze on abandoned fields that were not being used for any agricultural activities (Courteau, 2007). In order to minimize on the land pollution associated with the exploration of the fossil fue ls, some countries have embarked on trying to use other sources of the fuel from what previously used to be considered as petroleum waste. In Canada for example, there are massive investments in place to try and process petroleum fuel from the tar sands (Kolbert, 2007). The other negative aspect of the fossil fuels is the poisonous emissions associated with their use. These fuels produce a lot of carbon while undergoing combustion which in turn

Silkwood Essay Example for Free

Silkwood Essay Silkwood took a big risk when she decided to blow the whistle on Kerr-McGee in 1946 for health and safety violations. Silkwood was concerned about her and her coworkers’ health and safety as she witnessed various health and safety violation acts that management ignored. Whistle blowing can be very dangerous for the one that is blowing the whistle as witnessed by the mysterious death of Karen Silkwood on the night of November 13th. Up until her job with Kerr – McGee, Silkwood lived a normal life and didn’t do anything in her life to make her stand out. It wasn’t until her investigation began, that Silkwood was starting to become more noticeable. According to friends that were close to her, Silkwood became more and more involved in the investigation and wouldn’t let the investigation go until all evidence and facts had been reported. However, Silkwood’s evidence and findings never did make it to the appropriate people due to the mysterious car crash that led to her death. Officers and scene investigators never did find the manila envelope containing the evidence, but Silkwood’s death brought to light the seriousness of the investigation and eventually, the closing of the Kerr-McGee Cimarron plant where Silkwood was last employed. While there are many rewards to whistle blowing, there are also many risks to whistle blowing as well. One of the rewards of whistle blowing is that the laws or acts being violated will be corrected by the correct regulation agencies. Whistleblowers are even able to submit a confidential report online through National Whistleblowers Center website where attorneys review the information and give advice on the best ways to proceed with the investigation. There are also information and additional resources available for those who are thinking about blowing the whistle on their company. A risk of whistleblowing on the company can lead to alienation between the whistleblower and their employer, boss, and co-workers. Some may fear retaliation if seen helping those gain evidence against the company or organization practicing unethical practices. They may also lose their job by blowing the whistle and family and friends may also be affected by the act as well because of their relationship to the whistleblower. As employees, it is our responsibility to protect the company or organization values while at the same time, also following our own moral values as well. Every company and organization has their own morals and values that they established, but if an employee witnesses or comes across evidence that does not uphold those values, than the employee has a responsibility to report those unethical practices. Employees also have their own person moral values that they usually use as standards when finding a company or organization to work for. When dealing with unethical practices, an employee bases their decision to report the company against their own personal moral values. It is than the employee’s responsibility to make that tough decision on reporting their company’s unethical practices and risking everything or leaving it up to someone else to make that decision. References Karen Silkwood. (2013). The Biography Channel website. Retrieved 05:47, Apr 28, 2013, from http://www. biography. com/people/karen-silkwood-9542402.

Mona Lisa’s Smile: Single-sex Education for Girls Essay -- Movies Femi

Mona Lisa’s Smile: Single-sex Education for Girls â€Å"Men Are from Mars - Women Are from Venus,† it is the title of a bestseller book, which tells us how different boys and girls are. Single-sex education was introduced because of the huge differences, and it once flourished in the United States. Since the 1970s, however, it began to be regarded with a degree of suspicion. Many girls’ schools closed or amalgamated and the trend towards co-education continued to spread. Until nowadays, the debate between single-sex education and coeducation still carries on. Single-sex education benefits girls especially, by offering equally rigorous academic opportunities, and helping them cultivate leadership and greater confidence; yet it also creates over-confidence and social problems. Thus a real solution is to offer â€Å"single-sex classrooms at coed schools†, which combines the advantages of both single-sex education and coeducation. The huge differences between boys and girls provide the foundation of single-sex education, and especially for girls, whose potential is not fully nurtured in an elitist male education system. Among a great number of gender differences, girls differ most distinctively from boys in brain and learning style. Many studies demonstrate sex differences in the structure of the brain. According to researchers at Johns Hopkins, â€Å"the higher association cortex, the part of the brain thought to be responsible for our most complex boystal operations, is markedly asymmetric in boys but not in girls; and in boys, the area is larger on the left, whereas to the extent that there was asymmetry in the brain, girls' association cortex is larger on the right.† ( qtd. in NASSPE 3) . In another study, L. S. Allen and R. A. Gorsk... ...g environment. Meanwhile, they could socialize with guy friends at coed schools, which will prepare them for later entering into society much better than had they not interacted with boys at girls’ schools. Admittedly, this â€Å"single-sex classrooms at coed schools† education is not perfect, but it makes the most of both single-sex education and coeducation. It might be the future of single-sex education. Works Cited Gu, Tong. Telephone interview. 1 December 2004. Grà ¶n, Georg et al. â€Å"Brain activation during human navigation: gender-different neural networks as substrate of performance.† Nature neuroscience. April 2000, 3(4):404-408. National Association for Single Sex Public Education (NASSPE). Brain Differences. January 2002. . The National Coalition of Girls’ Schools (NCGS). Benefits of Attending. December 2004. < http://www.ncgs.org/type0.php?pid=16>.

Celta

CELTA P/T Karolina Szybinska Assignment 3: Skills Related Tasks -1I decided to use the â€Å"Metro† article on Big Brother for my skills related task. I think it is an appropriate text for English language learners, because the article was published in â€Å"Metro† – a free newspaper which students will immediately recognise (proven that they have lived in London for more than 2 weeks). I also think that the use of an â€Å"authentic† text could be hugely appreciated by the students; the ability to read and understand a newspaper they see daily is an enormous confidence booster for them.The article deals with contemporary issue, and the topic is not culturally biased as the concept of Big Brother will be known to European students and possibly to other students with a little bit of an interest in the western culture. But, most of all, this article is perfect for a reading activity, as the topic is known to be a very controversial one and would make it a gr eat discussion/ productive skill extension.I would use it with an intermediate/upper intermediate level students (depending on the individual students too, trying not to match the level to the strongest students, but also making sure the students are not bored or unchallenged because I focus too much on the weaker ones). -2– I think a good starting point for this lesson would be playing a trailer of The Truman Show movie and start from there. Many students will be familiar with the movie already and if they are not, the trailer provides a good explanation of the problem in the movie.The idea of being invigilated 24/7 is put across quite bluntly in the trailer alone. The trailer is also a good aid to use, should any Assignment 3 P/T Celta Karolina Szybinska 1 students have problems with a sentence in the text â€Å"The Truman Show-style concept†. Students could first discuss with partners whether or not they have seen the movie, how they feel about being filmed, do they know any other movies/books/TV programs where this idea is explored . After eliciting Big Brother, ask some additional, personalised questions like â€Å"Have you ever watched BB? , â€Å"Would you like to be one of the contestants? †, â€Å"Have you ever applied for the show? †. Then I could move to the first reading activity. -3Although there are plenty of new vocabulary items in the article, I think students would not have any significant difficulties with grasping the overall meaning of the text. I am not a fan of pre-teaching vocabulary, I agree with Jeremy Harmer here, who claims that â€Å"by giving them some or all of those words we deny them [a chance to practice tackling authentic texts]† (Harmer, 203) i.I think that students get the better grasp of the word if they work themselves towards the meaning, e. g. from the context, and in this article I would only preteach key vocabulary, such as contestants, to air sth, to screen sth, pittance. I would us e pictures/movies and CCQs to convey the meaning. For the remaining vocabulary issues I would count on the students to try and convey the meaning from the context or give them a matching exercise of words and synonyms to be completed in pairs in the pre-reading stage of the lesson. 4I would use this article to practise skim reading. It is not long, but consists of enough paragraphs to cater for the teacher to set up skimming activities. My activities for practising skim reading through this article would be as follows: ? Match the paragraph with the heading ? Put the scrambled paragraphs in order. Assignment 3 P/T Celta Karolina Szybinska 2 I would remind/explain to the students that skim reading is a skill that require quick reading and ability to choose only important information.After instructing activity, give them the handout to match headings with paragraphs and give the students quite conservative time limit (2 minutes), as they need the push to read quickly and finish before the time is up, otherwise the students tend to focus too much on unknown vocabulary instead (Riddell, 102)ii. After that, pair and then group feedback. Then give out another handout with scrambled paragraphs and give them another 3 minutes to put them in a correct order, followed by pair and group feedback. For this task I prepared two various copies.If the group is energetic, I would just ask the students to number the paragraphs from 1-6. If the group is low on energy and needs some kinaesthetic and personalised activities, I would give them scissors, glue and a blank sheet of paper, so they would have to cut the paragraphs up and glue the correct order. -5For the more detailed understanding task, I would use 2 activities, which I think will be suitable. ? a set of questions with multiple choice answer. ? a True/False questionnaire about the article, each followed by â€Å"why? so the student can also identify the fragment of the article containing the relevant information. Davi d Riddell says that answering multiple choice and T/F questions required scanning the text for specific informationii but I truly think that this activity could be used as the detailed reading task. Because students would have already skimmed the text by then, additional scanning would supplement the initial task Assignment 3 P/T Celta Karolina Szybinska 3 and together it could form a comprehensive and detailed reading activity. Particularly if the questions were not too easy with an obvious answer. 6For the last part of the lesson I would put pictures of Big Brother contestants engaged in various activities in the house (sleeping, cooking, working in the garden, cleaning, dancing etc. ) around the classroom. I would also play a short clip of Davina McCall reporting from a Big Brother house. Students will be put in pairs and told that they are news reporters broadcasting from outside the Big Brother house and that their producer gave them 10 minutes to prepare the topic and wants th em to mention specific items (new vocabulary from the lesson, put on the board).The students can walk around the classroom and decide what information they would like to include in the broadcast. After ten minutes each pair stands in front of the rest of the classmates and â€Å"broadcast† their story on Big Brother. Assignment 3 P/T Celta Karolina Szybinska 4 i Harmer, J. The Practice Of English Language Teaching. 3rd Edition. Longman, 2001. Riddell, D. Teach Yourself Teaching English as a Foreign/Second Language. McGraw-Hill, 2003 ii

The Most Successful Treatment Today For Depression

Suicide is a growing problem around the world and is the third leading cause of death. Statistics show the seriousness of the situation. According to W.H.O. (World Health Organization) and C.D.C. (Centers for Disease Control and Prevention), over 800,000 people die by suicide every year with 42,773 being Americans. The National Alliance on Mental Illness says the leading cause of people committing suicide is untreated depression, but â€Å"only half of all Americans experiencing an episode of major depression receive treatment† (â€Å"Causes†). The most successful treatment today for depression is therapy and/or prescript-ed medication. The other common causes of suicide are other mental illnesses such as bipolar disorder, schizophrenia, postpartum depression, PTSD, or others similar. Today, it is a constant battle to find ways to prevent suicide more efficiently. To break down why people commit suicide, in a social aspect, sociologist David Emile Durkheim, broke it int o four different terms of situations that are called: egoistic, altruistic, anomic, and fatalistic. Durkheim says, â€Å"Egoistic suicide occurs in a society where there is excessive individualism, that is, low social interaction† (â€Å"Altruistic†). This means there is little interaction between the individual and a cohesive social group that could give the individual a feel of purpose in their life. People with more interaction create goals, values, and bonds with people around them in a social group that increases theirShow MoreRelatedDepression in Adolescents1561 Words   |  7 PagesDepression in Adolescents Depression is a huge plague in the world. 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Moreover, he believed that the main cause of bipolarity was genetic which is still a widely accepted cause today (Seddler, Dessain 1983). According to the Diagnostic and Statistical Manual of Mental Disorders (DSM-5) bipolar disorder is divided into several more specific categories. Bipolar I DisorderRead MorePsychiatric Evaluation and Diagnosis of Virginia Woolf757 Words   |  4 Pagescharacterized by periods of mania, depression, or a mixed manic-depressive state. The condition can seriously affect a person’s reasoning, understanding, awareness, and behavior. According to the DSM-IV TR (2000), bipolar disorder is categorized as a mood disorder. The term â€Å"bipolar disorder† includes bipolar I, bipolar II, cyclothymic disorder, and bipolar disorder not other wise specified (Kupfer. 2004). A person may have bipolar if they have had episodes of depression as well as mania, without takingRead MoreTreatment Of Mental Health Disorders1388 Words   |  6 Pagestreating the most common male sexual disorder (Yue). Antidepressants have many uses, but they are primarily used in the treatment of mental health disorders. Their discovery was monumental for the science of psychiatry. Antidepressants are the primary treatment for a myriad of mental health disorders. However, many scientists, clinicians and patients question the effectiveness of antidepressants for this broad scope. Examination of effectiveness, side effects and alternative treatments suggest reductionRead MoreUnderstanding Bipolar Disorder And Major Depressive Disorder1219 Words   |  5 PagesUnderstanding Bipolar Disorder and Major Depressive Disorder The failure to properly recognize patients who experience symptoms that precipitate those of bipolar disorder or major depressive disorder can lead to misdiagnosis and inappropriate treatment. Although diagnostic errors can be made with caution and conscious awareness, the patient’s condition may worsen over time or possibly lead to a tragic death. The purpose of this analysis is to offer insight into the elements of bipolar disorderRead MoreMajor Depressive Disorder. One Of The Most Commonly Diagnosed1367 Words   |  6 PagesMajor Depressive Disorder One of the most commonly diagnosed mental disorders in the United States is Major depressive disorder. Major depressive disorder is defined by the National Institute of Mental Health as a common but serious mood disorder that causes severe symptoms that affect how you feel, think, and handle daily activities, such as sleep, eating or working. For a doctor to diagnose you the symptoms must be present for a minimum of two weeks. Major depressive disorder is an umbrellaRead MoreThe Effects Of Depression On Health Issues And Promote People s Wellbeing Essay1515 Words   |  7 Pages People who suffer from depression are constantly challenged every day from emotionally, physically challenges that affect their overall health. In the present day, depression is a common mental illness that many people have to encounter. People who experience depression in their lifetime trigger other health problems. Some health concerns are both psychological and physiological. Often times, depressed people are at the risk of hurting themselves and this could lead to suicide. Since their safetyRead MoreSummarise and Discuss the Presentations of Mental Health in the Two Newspaper Articles Given in Appendix 1.1704 Words   |  7 Pagesarticle, titled ‘six in ten of us have faced mental issues such as stress or depression’, focuses on the amount of people currently struggling with mental health issues in Briton today. The article states that according to a recent survey, 60% of people have struggled mentally with stress, anxiety or depression at least once in their lives. In Briton, a staggering 70% suffered with stress, 59% anxiety and 55% depression according to the charity Mental Wellbeing. Of those people who admitted difficulties

Look Back Into Anger By John Osborne - 2819 Words

CHAPTER – 2 Concept of Kitchen Sink Realism and Angry Young Man in Look Back in Anger Introduction of Look Back in Anger The play Look Back in Anger (1956) is written by John Osborne. The play is actually a love triangle involving an educated young man of working class origin Jimmy Porter, his upper-middle-class wife Alison, and her haughty best friend Helena Charles. Cliff, who is a true friend to both Jimmy and Alison, and attempts to keep the peace. The play was a huge success on the stage, and initiated the term angry young men to describe Osborne and those of his generation who employed this harshness of realism in the theatre. Look Back in Anger is thoroughly an autobiographical play in one respect. The hero Jimmy, is deeply involved in â€Å"class-war†, in a same way as the author was. It also contains some parts Osborne s earlier life, for example the wrenching speech of seeing a loved one die, was a replay of the death of Osborne s father, Thomas. The play is best remembered for, though, are Jimmy s attacks, he is the main speaker in the play and most of the dialogues are given to Jimmy. Many dialogues directed against the female characters, and this is a very distinct echo of the playwright s uneasy relationship with women, starting with his own mother, Nellie Beatrice, described by Osborne in his autobiography.Show MoreRelatedLook Back in Anger as an Extraordinary Play / John Osborne as a Dramatist / Social Issues in Look Back in Anger / Look Back in Anger as a Mouthpiece of John Osborne1613 Words   |  7 PagesLook Back in Anger as an extraordinary play / John Osborne as a dra matist / Social issues in Look Back in Anger / Look Back in Anger as a mouthpiece of John Osborne The first production of John Osbornes Look Back in Anger in 1956 provoked a major controversy. There were those, like the Observer newspapers influential critic Kenneth Tynan, who saw it as the first totally original play of a new generation. There were others who hated both it and the world that Osborne was showing them. But evenRead MoreSocial Realism And The Works Of Literature2080 Words   |  9 Pages‘fight’ , through this art.They focused on the ugly realities of contemporary life and sympathized with working class people, particularly the poor. The public was outraged by Social Realism because they didn’t know how to look at it or what to do. Realism has always been chiefly concerned with the commonplace of everyday life among the middle class and lower middle classes, where character is a keeping in mind the social factors and environment is an importantRead MoreBritain Is Essentially A Class-Conscious Society W here1006 Words   |  5 Pagesthemes. The great pioneer of this movement was John Osborne. He firmly expressed wrath at what Britain had become at that time and he began to query the orthodox mores. In the decades prior to Osborne, less attention had been given to literature that illuminated the treatment and living state of affair experienced by lower classes. As the Angry Young Men movement came forth to articulate these themes, the acceptance of related matters was widespread. Osborne, as a revolutionist writer, dramatized theseRead MoreLook Back in Anger Play Analysis Essay935 Words   |  4 PagesLook Back in Anger is a play about the effects of British society on the citizens of England. Its plot is created around the main character, Jimmy, a tragic person but at the same time, an educated man, who realizes the situation of the country he’s living in and can’t do anything about it. His frustration is built around the tragedy of living in a country that is based on oppression and confidence. He is looking back to the old Empire, hence the title â€Å"Look back in anger†. I am going to discussRead MoreAlienation in WWII literature2652 Words   |  11 PagesExamples of these texts are John Osborne’s Look Back in Anger, Margaret Drabble’s The Millstone and Phillip Larkin’s The Whitsun Weddings and will be used to discuss the idea of alienation. John Osborne had many affairs over the course of his life and frequently mistreated his wives and lovers. He was married five times with all apart from his final marriage being unhappy unions. His marriage to Pamela Lane (1951-57) was what influenced the character of Alison in Look Back in Anger, although he describedRead More Comparing the Roles of Women in Arcadia, The Importance of Being Earnest, and Look Back in Anger1830 Words   |  8 Pagesof Women in Arcadia, The Importance of Being Earnest, and Look Back in Anger In Arcadia, The Importance of Being Earnest, and Look Back in Anger, the women characters play distinct roles in the dramas. However, the type of roles, the type of characters portrayed, and the purpose the women’s roles have in developing the plot and themes vary in each play. As demonstrated by The Importance of Being Earnest and Look Back in Anger, the majority of women’s roles ultimately reflect that womenRead More Critical Overview of Play Look Back in Anger Essay2087 Words   |  9 PagesLook Back in Anger Critical Overview Look Back in Anger has been recognized as a bombshell that blew up the old British theater. However, when Look Back in Anger opened as the third play in the repertory of the English Stage Company at the Royal Court Theatre (a company that had been founded the year before precisely to stimulate new writing that would have contemporary relevance), it was not an immediate success. 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The early heavy metal musicians decided to tune their guitars down, increase the tempo, play guitars and drums faster, and get a more grungy sound. The musicians also decided to wear tight, ripped, black clothing, chains, spikes, and combat boots. Most people did as anyone wouldRead MoreBritish Literature Essay1614 Words   |  7 PagesBritish Literature 1. the Middle Ages the oldest literature monument of the Anglo – Saxon period is the old Germanic legend called BEOWULF. This heroic poem is about the strong and courageous pagan hero Beowulf John Wycliffe – is a professor of Oxford University. With his students he translated the whole Bible into English - he influenced Master Jan Hus and our Hussite movement very much 2. the renaissance and humanism Geoffrey Chaucer – Canterbury Tales – brilliant portrait of 30 pilgrims